If you’re having trouble coming up with a New Year’s resolution, here’s one. It’s something living in Mexico has taught me: smile more! Walking around…
Author: Paul Griffo
A word of caution for those who are early on in their PR careers… You’ll see a lot of posts on LinkedIn that say things…
It’s really important in dealing with non-native English speakers that you work extra hard to clarify what someone has said to you, as well as…
The adrenaline rush of success is intoxicating, but it’s fleeting. You have to keep chasing it. Every success has to be bigger than the last.…
Writing is an amazing human invention. It’s like ESP. Or Mr. Spock’s Vulcan Mind Meld. “My mind to your mind. My thoughts to your thoughts.”…
Much of the advice—dare I say most of the advice?—you’ll receive on writing is shit. How do I know? I’ve supported myself as a writer…
“Pitch with the readers, not me, in mind.” That’s advice from one of the best journalists in the business. PR folks got a windfall recently…
When I’m pitching a story, I approach a reporter like I’m talking to a colleague or a friend. Instead of trying to create a false…
A tired old PR cliché that I’ve seen repeated over and over again is “nature abhors a vacuum.” Applied to public relations—especially crisis management—this unscientific…