Don’t be too quick to brand yourself as a specialist. You may think you want to be a content strategist or an reputation management expert…
A reporter published a piece that immediately struck me as something that would make a good true-crime show. I reposted the article with a comment…
The most misunderstood tool in the PR professional’s toolbox is the news embargo. It is often used to delay reporting on the information in a…
Having a reporter get something wrong can be one of the most frustrating moments you’ll ever face as a PR professional. When it happens, you’re…
A journalist recently posted a warning to PR people that they should never ask a reporter, “Which other companies are you interviewing for this article?”…
I’m starting a public relations Q&A advice column. I’m calling it On Background. The focus will be on people early in their PR careers, with…
As a veteran media officer for the United States Government, it deeply pains me to see how official government communications channels are being used: to…
If you’re having trouble coming up with a New Year’s resolution, here’s one. It’s something living in Mexico has taught me: smile more! Walking around…
A word of caution for those who are early on in their PR careers… You’ll see a lot of posts on LinkedIn that say things…