Congratulations. That public relations position at the transit agency seems amazing! And they want to interview you! Or maybe it’s a healthcare system, a utility,…
By the very nature of their work, PR professionals feel a need to be loyal. It’s important to protect the brand, to stand by leadership,…
Don’t be too quick to brand yourself as a specialist. You may think you want to be a content strategist or an reputation management expert…
A reporter published a piece that immediately struck me as something that would make a good true-crime show. I reposted the article with a comment…
Let’s just go ahead and rip off the ol’ Band-Aid. If you use anything but the truth in your attempt to “control the narrative,” you…
The most misunderstood tool in the PR professional’s toolbox is the news embargo. It is often used to delay reporting on the information in a…
Having a reporter get something wrong can be one of the most frustrating moments you’ll ever face as a PR professional. When it happens, you’re…
A journalist recently posted a warning to PR people that they should never ask a reporter, “Which other companies are you interviewing for this article?”…
I’m starting a public relations Q&A advice column. I’m calling it On Background. The focus will be on people early in their PR careers, with…
As a veteran media officer for the United States Government, it deeply pains me to see how official government communications channels are being used: to…