Category: Media Engagement
A reporter published a piece that immediately struck me as something that would make a good true-crime show. I reposted the article with a comment…
Having a reporter get something wrong can be one of the most frustrating moments you’ll ever face as a PR professional. When it happens, you’re…
A journalist recently posted a warning to PR people that they should never ask a reporter, “Which other companies are you interviewing for this article?”…
“Pitch with the readers, not me, in mind.” That’s advice from one of the best journalists in the business. PR folks got a windfall recently…
When I’m pitching a story, I approach a reporter like I’m talking to a colleague or a friend. Instead of trying to create a false…