You may be using your company blog to build brand awareness or generate leads. But have you considered using it as your main channel for announcing company news instead of issuing conventional news releases?
Using an “owned” media channel like a blog for news distribution gives you full control over messaging. Your blog post is entirely your message in your own voice. You control every word, image, and every link.
Also you’re not limited to plain text. It’s easy to embed videos, infographics, interactive charts, audio clips, and high-resolution images directly into the content. This makes your news more engaging, shareable, and easier for audiences—especially journalists—to consume.
When doing an email pitch, all you have to do is include the link to the blog post in your email.
Unlike a fleeting news story, a blog post is an evergreen asset in your content library that can be used by anyone in the organization. It lives permanently on your website, serving as a valuable resource that can be revisited and shared over time.
And, for better or for worse, blog posts allow for comments sections, facilitating direct interaction with your audience. This real-time feedback provides valuable insights and helps foster a community around your brand, something a static press release can’t offer.
Finally, some news outlets, particularly smaller publications, industry-specific sites, or content aggregators, may even directly repost your well-crafted blog post, sometimes with minor edits or an introductory note, as their own news content.
If you want to get additional reach with a news release distribution service like Businesswire or PR Newswire, you can simply input the text and images from the blog post and add press contact information.
Granted, there are instances that require issuing a conventional news release, like investor relations announcements, for example. But for the most part, your company blog is your best bet for getting the news out.
Whether you’re launching a clean energy project, preparing for a press conference, or simply need sharper messaging that gets noticed, let’s connect and talk about how I can help!